Comfort, the beauty of imperfections, the allure of time-worn objects, and the appeal of simple practical living: these are the cornerstones of the Shabby Chic® brand. Like the cozy familiarity of a well-worn pair of faded jeans, the dilapidated elegance of an Italian villa, the worn grandeur of faded velvets and mismatched floral china handed down from your grandmother’s attic, the brand is a revived appreciation for what is used, well-loved, and worn, it is a respect for natural evolution and a regard for what is easy and sensible.
Creating a brand synonymous with her aesthetic and lifestyle, designer Rachel Ashwell founded Shabby Chic in 1989 on the philosophy of beauty, comfort, and function. Her first store, located in Santa Monica, CA, sold Rachel’s washable furniture slipcovers and fabulous flea market finds.
Today, Rachel Ashwell Shabby Chic Couture™ flagship stores are located in Santa Monica, California, SoHo, New York and London’s Notting Hill neighborhood, with ever-expanding lines of bedding, furniture, accessories and vintage items. The Simply Shabby Chic® line of bedding and home accessories, created in 2004 through an exclusive partnership with Target stores, continues to bring the brand’s blend of English elegance and California casual to Target customers nationwide.